Wednesday, October 10, 2007

The Marketing of Chewing Gum

Wrigley has a new brand of chewing gum called "5." Why it's called "5" is a mystery to me. Nowhere on the packaging does the Wrigley name appear.

But it gets better than that. The gum comes in three flavors, with three different names: "Cobalt" for peppermint, "Rain" for spearmint, and "Flare" for cinnamon.

Admittedly I'm no marketing expert, but I have to admit that none of this makes any sense to me at all. Why did someone feel the need to do this? What was the point? Am I falling for Wrigley's cosmic joke by even writing this?

In any event...I will admit; the gum is good.

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