Reinventing Phil Mickelson

Whoever came up with the concept for the new series of Phil Mickelson commercials for Crowne Plaza is an absolute genius. But the real auteur of the series is Mickelson himself, who in the span of a few commercials has pulled off the unlikely feat of redefining his entire image. A lot has been said about Mickelson over the years, and he may just be acting here (well, of course he is, but bear with me), but it's difficult to believe that Mickelson could pull this off if he wasn't at least a little bit like the regular guy who comes across in the ads. Funny, sharp, self-deprecating - an all-around great show.

Tiger might want to think about something like this.