Friday, September 11, 2009

The Screen

Lost in all the hoo-hah about what will happen when punts start to hit the giant video screen at the new Cowboys stadium is any conversation about how the screen will fundamentally alter the viewing experience for those who are attending the games in person.

Jerry Jones loves his toys, and there's no doubting that the screen is a modern technological marvel. But what interests me about the entire enterprise is the fact that people who go to the games in this stadium are now just as likely to watch the action on the screen as they are on the field below them. Essentially, they're paying a ton of money to watch the game in the world's biggest sports bar.

I'm not certain that's how it's supposed to work.

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