Vote Early, Vote Often, Burp A Lot

I can't decide whether this is the dumbest thing I've ever seen, or the most ingenious cola marketing campaign of all time. Pure McCain Cola is also available, as is Capitol Hillary Cola.

I can't see myself paying $15 for a six-pack of cola, even for the novelty value (and the potential that you'll be the proud owner of a collector's item). But somebody appears to be buying the stuff.